A Progressive Web Application (PWA) is a website that appears and behaves like a mobile app. These websites can be installed as apps on mobile devices. A bunch of advantages are associated with the development of PWAs.
Brand Presence
The PWAs have URL based design at the core, making them quite friendly with the search engines. The optimized web pages as per SEO are easy to be found on the internet. This improves the exposure of PWAs to users.
Offline Usability
PWAs can be accessed offline. The service worker caches the page with previously stored data to allow the user to continue browsing during the network's unavailability or slow internet connection.
Size and Loading Time
Progressive web applications, as compared to native apps, are smaller and lighter in size. They take less time to load despite the type of connection. The sites tend to load fast, less than a second.
Native Feels
With PWAs, the browser would suggest adding it as the native app shortcut to the home screen.
On clicking the shortcut, one can experience the native app-like look.
Push notifications
The notifications in PWAs are similar to any native app notifications. They remind the user to revisit the site even days after they last visited it. This maintains communication with the customers and makes a particular brand an essential part of the user's life.
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